Wednesday, May 27, 2009

Clever, clever Swiss tourism campaigns...

I got this in the mail yesterday and was about to automatically add it to the recycle pile... but then I saw that it had my name in the headline... and then I realized what it said (We do everything to make your summer vacation perfect...) and suddenly I was laughing in hysterics.

Remember this? Where they were asking for volunteer Swiss mountain cleaners? If you missed it, do watch the youtube video!

Well, I did sign up to be a Swiss mountain cleaner - and I guess from now on I will get little surprises in my post like this - more the merrier, I say. They are hilarious. The back of the post card says to visit MySwitzerland.com/top for special deals and offers for Swiss travel. And hell, go on and visit it. With such a clever ad campaign, I think they deserve a bit of traffic!

And I do hope they are fixing up any broken cowbells! I wouldn't want this to be false advertising now! And I do love those cow bells. :)
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3 comments:

Expat Traveler said...

Lol - cool yet funny... I'll have to visit it.. I'm wondering if they send that stuff to Canada too...

Chantal said...

Cool. Where is mine, Swiss Tourism??? I too signed up. It's one of the best Swiss ad campaigns out there--at least it actually appeals to my sense of humor unlike most of them.

Tanya said...

love it - I'm totally jealous.

 

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